McDowell says he has been in talks with Fox since August about the 15-second spot, for which he planned to pay $1.2 million, 10% of the Carmel, Calif.-based company's annual ad budget. "We're disappointed and angry," says McDowell, 42. And while he admits that he hoped to create "buzz," McDowell thinks Fox is being "overzealous in their policing of the airwaves."
David Rice, McDowell's lawyer, sent a letter Monday to the Federal
Communications Commission, arguing the ad is "amusing and entirely appropriate for broadcast" and urging the commission to issue an order directing Fox to broadcast it.
An FCC spokeswoman said Thursday that the commission would never make such an order. The agency responds to complaints after material airs.
After all, Fox station is a private company. It is they who decide what to air and what not to air. If they want to risk getting fined, then that is their prerogative. McDowell is the over-zealous person trying to get the government to do his bidding.
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