Showing posts with label deceptive marketing. Show all posts
Showing posts with label deceptive marketing. Show all posts

Wednesday, October 13, 2010

A mostly blank book = Deaf community?

For a person or company to sell books containing mostly blank pages purposely aimed at the Deaf community on the heel of a massive investment fraud that came to a screeching halt where some 6,000 deaf people lost their money is nothing but bad timing. Not only was it bad timing but utter stupidity fits the picture as well when the self-promotion and marketing were designed to mislead and decieve the public into thinking it was a legitimate bookful of writings. But it wasn't. Simply put it was an effort to make a fast and dishonest buck. We can already see that.

Yes, it was dishonest.

Yes, it was stupid.

Yes, it was very misleading on how that book was marketed. But the problem with that book is that it could now be used against the Deaf community. Let's consider a possible scenario.

If hearing parents with deaf/hh children have questions about the Deaf community wanting to know what it is like all one has to do is to show them a particular book containing mostly empty pages.  A book that could aptly describe the Deaf community as one person could say to the hearing parent, "A book with very little to show for with lots blank pages."  Upon that explained realization parents would recoil in utter disbelief and amazement at the effort of that dishonesty to fool people into buying that book. And conclude it'd be far safer to keep their deaf/hh child away from that Deaf community.

What a nice way to keep shooting themselves in the foot again and again and again and again. Credibility continues to crater.

Anybody want to buy London Bridge for a buck?