Showing posts with label scommonline. Show all posts
Showing posts with label scommonline. Show all posts

Monday, March 08, 2010

How valuable is communication?

You heard the old adage about setting up a successful business and that's "Location, location, location!" But when it comes to ensuring success in everyday lives, especially in the world of business, it's "Communication, communication, communication!" no matter who you are dealing with.

So, how valuable is communication among deaf, hard of hearing, and hearing people? Is it social value? Business value? Personal value? If you're a business entrepreneur or a deaf/hh worker who deal with hearing people on a daily basis how valuable would communication be? If you had a product that ensures a free and open communication with anybody who knows how to type would you use one?

We already saw a glimpse on just how valuable communication is when YouTube (owned by Google) announced their first ever voice to text recognition service on their website enabling greater communication access to potentially millions of people who are deaf and hard of hearing. This is a smart and savvy marketing move. Exactly how valuable is automatic voice-to-text communication when it comes to voice or speech recognition technology? What about voice messages on your phone into text like Google voice as seen in this captioned video? How valuable would it be between two different languages over the phone? Voice recognition technology isn't perfect yet as you can see here in this latest video which is already shown to be extremely error prone (and something I think could in fact turn out to be a PR nightmare for Google/YouTube if it's really that bad).

For deaf and hard of hearing people communication is obviously quite valuable and that technology will be the answer in helping level the playing field. There is already one device that allows face-to-face communication called "UbiDuo" which enabled one Sam's Club employee who is deaf to communicate among his peers, supervisors, and customers and because of that he was able to get himself promoted 3 times.



How valuable is communication when it comes to business? In Sam's Club case the UbiDuo was worth more than its weight in gold because it helped increase productivity and efficiency. The Sam's Club manager as seen in the video realized that it was "Communication, communication, communication!" that made the difference and recommended that a face-to-face communication device ought to be in all retail outlets.
It would definitely help every retail establishment. Any retail establishment that wants to connect with anyone hearing impaired needs something like this product. Because it's very impersonal without it. But with it you can talk to them, you can get their needs, you don't have to guess. You know exactly what they want. And it makes the member or customer feel better because they feel like they have some power now versus before they were kind of hoping they found what they needed and if they didn't, oh weel, they probably didn't ask.
Sometimes it takes a communication product for somebody to realize the importance of just how valuable communication is in the world of people who are deaf and hard of hearing, and doing business with them is all about communication, communication, communication!!