Repeat, rinse often, and hope that people will actually believe what you say.
It's the overuse of certain words in the effort to create an emotional appeal. Here's one non-deaf example:
'The [Israeli]deputy defence minister said the stepped-up rocket fire would trigger what he called a "bigger holocaust" in the Hamas-controlled coastal strip.'If you don't recognize it it's the overuse and intentional misapplication of the word "holocaust." An appeal to emotion through the misapplication of a word and to make it appear bigger than it really not. Kind of like using Godwin's law. The author makes a good point here further into his blog.
Terminological inexactitude is bad for all of us. It helps to persuade stupid people of wrong things, often intentionally.Ambition is one thing but to constantly use terminological inexactitude on anything that moves in order to achieve a certain amount of persuasion over Deaf/deaf/hh people isn't the answer. There is no misleading the public if the answer is to provide parents all of the necessary information about their child with a hearing loss (which could be in one or both ears) regarding communication, language, and educational options. Yet, the bottom line is that no one community, including the Deaf community, owns babies with hearing loss. The deaf or hard of hearing child belongs ONLY to the parents and it is they who make the final, and hopefully, informed decision on what to do next. They hold the trump card. Not you. Not me. Not them. But the parents.
Get used to that concept. This is the 2010's and beyond, not the 1950's.