Show Me the Captions!

Guest blogger, Curious Eyes (Patty Albee), tells a story that there are some people who will bend over backward for a deaf customer when asked about a television CC quality. Read on.


The other day, I went shopping for a 20” flat screen color TV, the analog kind. After doing my research on ShopLocal.com and Froogle, I decided to head for my friendly neighborhood Target store for a TruTouch TV on sale for $88.

You can tell what’s coming next, can’t you?

It can be such a hassle buying a TV when you’re deaf and only watch it with closed captions. First of all, I have never, ever seen any kind of audio-visual store where the captions were already on display. You have to ask for them. I estimate that at least 8 times out of 10, the salespeople have no idea what I’m talking about, and on the rare occasions they did, they haven’t the foggiest notion how to turn them on. These days, the fancier digital TVs have a remote control that requires a 200-page manual and an engineering degree to operate.

On to my saga. I went to the demo model in Target and turned it on. Nice picture, natural colors. I turned around and said to the salesperson, “May I please have the remote control so I can turn on the closed captions?”

She said, “I don’t have a remote control.”

I said, “I need to look at the closed captions before I purchase this TV, to make sure it works and looks nice. How about if I open the box and use the remote control on the demo model?”

She said OK, and proceeded to open the box with her box cutter. Luckily, the remote control was in a Styrofoam compartment right on top of the box, and she helpfully put in a couple of batteries from her stash under the counter. After pressing a few buttons on the remote trying to find the captions function, she handed it to me and asked if I could get them started.

Right around then, the floor manager came around and asked if he could help. He was a polite, youngish man with his long hair in a braid, a pierced eyebrow dumbbell stud, and the requisite computer-nerd horn-rimmed glasses and Dockers. I’d gotten stalled at the first menu list which did not list captions, so he quickly found the second menu page and turned the caption setting to “C1.”

The three of us waited for the captions to start playing on the demo TV. Nothing happened. No captions. Why? Because all the demo TVs were playing a tape from a central computer. The tape was all advertising, which of course was not closed-captioned.

I asked the manager, “Can you bring a DVD player, hook it up, and play a DVD?” He sent the salesperson to fetch it.

Attach DVD player to the demo TV, seek and find the remote for that too, and press play. Nothing happened. No captions.

Fortunately, the floor manager, Britt it says on his name tag, is a smart guy and good at problem-solving. He detached the DVD player and re-attached the cables to a Magnavox TV/DVD combo set on the shelf above. The salesperson scurried to find a remote for that one too.

Press “play.” Nothing happened. No captions.

I suggested to the manager, “I think you need to set the language options on the DVD itself. Can you go back to the menu of the DVD and select language options?”

Luckily, Britt is a smart guy who can accept direction and not question my every move (subtext: “just because I’m deaf.”). He went back to the main menu of the DVD, clicked language options, and selected English subtitles.

Press “play.”

Finally! Houston, we have captions. Very nice captions too, big and clear, on the movie “Lord of the Rings.” You’ve got a sale, Target. I happily jogged the half-mile to the checkout counters with my 50-pound prize stuffed in the red plastic shopping cart.

I wasn’t keeping my eye on the clock during this rigamarole, but think probably a good half hour was spent on this the transaction. I would call it successful because, due to some patient and creative problem-solving, I actually got to see the captions before I took my new TV home.

As I drove to work in the brilliant February sunshine, I reflected on what went right today. The one thing that probably made the biggest difference was that I went to Target during my lunch hour. I’m lucky that there is one within a 10 minute drive of my workplace. Between 11 and noon on a Friday, the store was practically empty. Less than a handful of customers were wandering around the audio-visual department at that time of day. The salesperson and manager were not busy, and able to give me their undivided attention. I had enough experience with TVs, DVDs, and remote controls that I knew what to ask for and when. I was assertive enough to express my needs. The salesperson and manager were savvy enough to accommodate me. I was polite and gracious. All in all, a win-win situation for me and Target.

Oh, and the TruTouch TV? It’s all right. Remember, you get what you pay for. The best thing that can be said for it is that the picture is nice and clear. It has one annoying idiosyncrasy, though. If you want to get a channel that has two digits, like 24, you have to push a button that labeled “-/--/---“. You have to push that button until “--“ shows, and then push 24. You have to do this every time! What a pain in the rear, because my favorite channels are 12, 24, 41, 42, 45, 50, and 67. Oh well. Good thing I’m not a channel surfer.