Happy New Year readers and fans!
I think 2012 will be the year where synergy would begin to emerge among Deaf, deaf and hard of hearing business owners. On a Facebook page "
Meet Deaf CEOs" supported by
Convo Relay (a deaf owned and operated VRS technology company) it shows pictures of at least 140 separate deaf-run business owners (e.g. CEOs, executive officers, etc) put on display in a show of marketing power and business spirit. Quite exciting to see that list growing. But what's disheartening is to see no pictures of deaf and hard of hearing business owners as non-signers sitting alongside with Deaf business owners.
Bear with me here for a moment.
When it comes to running a business I don't like to use the word "
entrepreneur" anymore because it doesn't quite accurately reflect what business owners do even though running a business is a risky financial venture in of itself. After 5 years some 60 to 70 percent of new businesses would have already failed in today's depressed economic climate compared to 10 years ago when the percentage was at 50 percent where new businesses would have failed after 5 years. For those who run and own their own businesses I call them "innovators" because that is what they do, they
innovate. They inspire. They introduce something that's new for their customers and clients. It could be a new product, idea, service or a business concept. Moving from a concept that was once a stodgy, heavy, and slow to something that now require a bit of shove to change people's mindset, status quo and backward thinking. Business owners are the dreamers. They are the designers. They are the innovators.
In the history of Video Relay Service (VRS) business
Ed Bosson is widely recognized as the "Father of Video Relay Services" who began a trial experimentation on VRS in 1995, a time when the
World Wide Web was making it's presence in public.
While managing the statewide 7-1-1 service with the Public Utility Commission of Texas (PUCT), he pioneered VRS with a four-city trial then a statewide trial, both in 1995.
Ed Bosson,
who is Deaf, relayed a
powerful message on what he has learned about the power to bridge the communication gap regardless of hearing status by recounting how hearing parents reacted to using the new VRS for the first time with their deaf children.
"I got many calls from weeping parents who for the first time were able to communicate comfortably with their kids."
That was back in 1995 some 16 years ago. A powerful reminder that communication technology is the most important key for the successful linking between deaf and hearing people.
Seven years later
in 2002, another rising communication technology company,
sComm, was able to finally market this face-to-face communication technology product in 2006 called the
UbiDuo. sComm is one of the
140 deaf CEOs listed in
Convo Relay's Facebook. The company's product also produced powerful results helping realize that communication technology, again, is a crucial component and key in bridging the communication gap between hearing and deaf people. And it, too, produced the
same story of heartfelt appreciations from hearing parents on using a new communication technology to communicate with their deaf children as did with the Ed Bosson's story.
"I cannot find a word to describe our joy and relief to see Dana and his family finally be able to communicate freely after waiting 50 years. For us, his parents, to watch the joy on the faces of all the family, to hear them express it in words and actions, and to see Dana be able to spend several hours doing nothing but communicating with the family was an incredible experience. It was his 'time to talk' and no note pad needed."
Indeed, no note pad needed.
That's the definition of
synergism in action which is the "
interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements" such as seeing the contribution of a communication technology between Deaf, hard of hearing, deaf and hearing people whether they know sign language or not by bringing them together. That's the money shot. That's the ultimate key for success. The ability to market themselves as business entities and be seen as valuable innovators and contributors to society. That's where the value lies when it comes to surviving in today's harsh business climate where a business cannot afford to alienate potential customers and clients whether they're Deaf, deaf, hard of hearing, or hearing people regardless of communication preferences. Communication technology helps bridge that mysterious and even tenuous communication access that we all seek.
Only recently I am noticing this synergism which is starting to spread among innovators and facilitators such as the
Business Convention and Expo of the Deaf,
Deaf Nation, Synergistic Business Solutions, and even the
The M Project, for example. But the one thing that I find missing is the lack of synergism seen between Deaf, deaf/hh, and hearing people. Which is why I've kind of wrinkled my nose when I saw the list of names of only Deaf CEOs in Convo Relay's Facebook. This is by no means a negative thing here. I'm simply bringing up a larger question to the forefront and ask why aren't deaf and hard of hearing business innovators who happen to be non-signers not included in this whole synergistic process? In order for businesses to survive they must continuously reach out and seek like minded people when business survival is crucial in an ailing U.S. economy, especially when communication technology is ripening under their noses. They simply need to take advantage of it - lock, stock and barrel. Focusing exclusively or primarily on Deaf businesses and innovators will only guarantee a limited growth and success. But for us as Deaf, deaf and hard of hearing people we do have the upper advantage over our hearing business competitors. We know what to look for because the bottom line for all of us has always been about communication access. There are 36 million of us in the United States. I'd say that's an awfully big niche market to tap into. Even more so would be to tap into the rest of the population of hearing people because communication technology is already available to help ensure that opportunity.
The stage continues to ripen as we speak, more years ahead of us.
For example, let's take a look at this newly opened Deaf owned and run pizza business in San Francisco, California called
Mozzeria that opened their doors on
December 9, 2011. They use both the
ZVRS telecommunication technology and the UbiDuo face-to-face communication technology (see Mozzeria's Promotional Partners in the
blog page section). If Mozzeria does the right thing by incorporating the necessary communication technology strategy and approach, they can only succeed on bringing in more hearing and deaf customers to the tables whether they know sign language or not. I was once a manager for Domino's Pizza in Maryland back in 1992/93, I know what it's like to run and operate a pizza business as a hard of hearing person. Communication has always been essential between employees and loyal customers. It's not an easy thing to maintain and this was before we had any of these communication technology we see today for deaf and hard of hearing people. It can only get better because we are already here......now.
Here's my bold prediction.
I predict that a deaf owned and run company will someday become the Apple or Google version, not necessarily the equivalent, with its ability to foster, enable and encourage innovation among deaf and hard of hearing employees. This company would be run and operated mainly by deaf and hard of hearing people along with their many hearing co-workers where language and communication preferences would not be a barrier but an inspiration to learn from each other regardless of hearing or cultural status. A place where anyone could walk into a building and instantly become aware of this intuitive concept called "real time communication access." A concept where communication could be done effortlessly at any time of the day with anyone, anywhere, Deaf or not. Technology would ultimately be key in making this dream become a reality where visual and verbal communications would merge seamlessly as one. This would be a matter of time until it happens but we're already seeing signs of this happening right now. But for this to work everybody needs to be a part of this new reality and future by including deaf and hard of hearing business owners who are innovators in their own right. They are a part of a much larger number of innovators than Deaf innovators. But why should Deaf business owners include them? Well, these deaf and hard of hearing business owners struggle, too. And it makes a lot of sense to include them in this synergistic process. Efforts should be made to reach out and include them on a regular basis. We all have the one thing in common and that's the issue of communication access. That's the one common and constant theme for those who deal with deafness on a daily basis.
The time is now. It's 2012. Welcome to the new year.
Innovate. Inspire. Inquire. Indulge. Incorporate!
Seek that new synergy and become even more successful. We cannot afford not to.